Activision Value Publishing, Inc. to Distribute Big Fish Games; Three Successful Online Titles Selected for Retail

Under the terms of the agreement, Activision Value will distributeboxed versions of Fish Tycoon, Mystery Case Files: Huntsville andMystery Case Files: Prime Suspects. The Mystery Case Files franchiseis one of the best selling casual games franchises in the industry.MCF: Huntsville will hit retail shelves in September followed by MCF:Prime Suspects for a suggested retail price of $19.99. Games are rated"E" for Everyone by ESRB.

"Big Fish Games is a leader in the casual downloadable market withmultiple top sellers, including the best selling franchise ever inMystery Case Files, so to have the opportunity to team up with them onthese PC games will only strengthen our division," said Tim Flaherty,VP of Sales for Activision Publishing, Inc.

"The partnership between Activision, with its dedication toproviding customers with great games and Big Fish Games Studios, whichproduces exceptionally high quality content, should result in greatgains for both companies," Flaherty added.

"We were very careful in moving into retail, and wanted theperfect partner who could take our hit casual games forward on CD ROMwith the greatest reach and focus," said Paul Thelen, CEO of Big FishGames. "Activision understands the market for our games and isallowing us to cooperatively educate the key retailers about therapidly growing opportunity that exists with the casual 'games for therest of us' category."

About Big Fish Games

Big Fish Games, Inc., a developer, publisher, and distributor ofcasual, family-friendly games, has one of the biggest andhighest-quality game catalogs on the Internet with more than 300titles, a global network reach of over 25 million monthly uniqueusers, and distribution partners such as Viacom and NBC. Through theefforts of a network of more than 350 game development partners, BigFish Games offers consumers "A New Game Every Day" and makes acquiringand playing Internet-delivered downloadable and online games a safe,easy, and reliable experience. Big Fish Games has emerged as one ofthe world's largest casual game destinations, and one of the tenfastest growing web sites in the U.S. as measured by unique monthlyusers via comScore Media Metrix traffic reports.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is aleading worldwide developer, publisher and distributor of interactiveentertainment and leisure products. Founded in 1979, Activision postednet revenues of $1.47 billion for the fiscal year ended March 31,2006.

Activision maintains operations in the U.S., Canada, the UnitedKingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spainand the Netherlands. More information about Activision and itsproducts can be found on the company's World Wide Web site, which islocated at www.activision.com.

The statements made in this press release that are not historicalfacts are "forward-looking statements." These forward-lookingstatements are based on current expectations and assumptions that aresubject to risks and uncertainties. The Company cautions readers ofthis press release that a number of important factors could causeActivision's actual future results to differ materially from thoseexpressed in any such forward-looking statements. Such factorsinclude, without limitation, product delays, retail acceptance of ourproducts, industry competition, rapid changes in technology andindustry standards, protection of proprietary rights, maintenance ofrelationships with key personnel, vendors and third-party developers,international economic and political conditions, integration ofrecently acquired subsidiaries and identification of suitable futureacquisition opportunities. These important factors and other factorsthat potentially could affect the Company's financial results aredescribed in our filings with the Securities and Exchange Commission,including the Company's most recent Annual report on Form 10-K andQuarterly Report on Form 10-Q. Readers of this press release arereferred to such filings. The Company may change its intention, beliefor expectation, at any time and without notice, based upon any changesin such factors, in the Company's assumptions or otherwise. TheCompany undertakes no obligation to release publicly any revisions toany forward-looking statements to reflect events or circumstancesafter the date hereof or to reflect the occurrence of unanticipatedevents.