724 Solutions Extends Reach Into IP-Based Messaging Services with New Applications Suite

724 Solutions (NASDAQ:SVNX) (TSX:SVN), a leading provider ofnext-generation IP-based network and data services today announced anew product, code named "Thulean" that will bridge the gap betweennext generation and legacy messaging and content management services.724's Thulean extends the reach of pre-IMS and IP/IMS messagingservices back to a subscriber's communities and legacy devices throughSMS, MMS, IM, email and voice. Thulean's initial application suiteextends the reach of pre-IMS Push-to-talk over cellular (PoC) to SMS,MMS, IM, email and voice and will be demonstrated live at 3GSM WorldCongress 2006 in Barcelona, Spain.

In 724's Unwired Lifestyle (TM) vision, Thulean allows mobileservice providers to deliver a seamless and intuitive customerexperience that empowers, engages and connects the subscriber base bybridging the different standards-based messaging protocols enablingtwo-way communication between parties. For example, with Thulean, aPoC subscriber will be able to send and receive talk bursts to andfrom MMS, SMS, IM, email and voice users, with the underlyingtechnology remaining invisible to the end-users.

"Thulean is the next step towards fulfilling our Unwired Lifestyle(TM) vision," said Michael Luna Chief Technology Officer at 724Solutions. "By bridging the gap between next generation and legacynetworks and services, we fundamentally change the service providers'business model, accelerating the ROI, while preserving and protectingtheir most important asset, their installed base of subscribers andtheir established communities."

Accelerate Return-On-Investment (ROI)

As new next generation services are deployed, a major challengefacing service providers is accelerating the ROI for such a servicethat requires participating subscribers to acquire a new device thatfully supports this capability. 724's Thulean will allow serviceproviders to accelerate the ROI of new services by including theentire installed base as part of the reachable community for theservice.

Extend the Reach of Instant Communications

724's Thulean extends the reach of PoC to SMS, MMS, IM, email andvoice. Thulean can also extend the reach of the IM community to SMS,MMS, PoC, email and voice. As the community is exposed to the newerservices, data services usage and services revenues can grow andservice adoption is accelerated.

Enrich Services

724's Thulean enriches services such as posting a PoC talk burst,IM, voice message, voice MMS to a voice blog that can then be sharedprivately with select individuals or available to the public. Thuleanenhances the PoC experience by adding multimedia content such asanimated pictures with sound (referred to as "Tickle Services") toother PoC users, personalizing the conversation and increasingservices revenues.

Technology Transparency Means Relevant, Contextual ID Management

The key to preserving communities is to bridge the gap between thelegacy and new services and networks, ensuring technologytransparency. By obfuscating the technical complexity from thesubscriber, a seamless and intuitive end user experience will allowsubscribers to take the new services for granted. 724's Thulean andGolden Gate uniquely deliver contextual ID management, making theservice experience relevant to the subscriber and device being used.For example, during a messaging exchange, each subscriber only needknow the other person's ID relevant to the client application they areusing, Thulean and Golden Gate manage the challenge of multipleidentities or addresses (mobile number, email address, IM address) toensure transparent communications as the conversation seamlessly movesbetween PoC, MMS, SMS, IM or email.

724's Thulean adds interconnectivity to pre-IMS and IP/IMSmessaging services to 724's Multimedia Application Gateway (AGW),which already offers a rich suite of bridging applications for MMS.Built on 724's X-treme Framework, Thulean will provide an extensiblecarrier-class, reliable, scalable and fault tolerant platformsupporting both standards-based and proprietary push over cellularsolutions, enabling customers with existing PoC deployments to reapimmediate benefits from bringing the communities together.

Live Thulean demonstrations can be experienced at 724'shospitality suite at 3GSM World Congress, Barcelona, located at HS09,Hall 3 Gallery Level.

About 724 Solutions

724 Solutions (NASDAQ:SVNX) (TSX:SVN) delivers reliable, scalabletechnology and solutions that allow mobile network operators andvirtual network operators to rapidly deploy flexible and open nextgeneration IP-based network and data services. The company's solutionsenable the Unwired Lifestyle (TM), 724's vision of how people will usemobile data services to enhance and enrich their professional andprivate lives with services relevant to their specific needs, withuser communities preserved across generations of technology and withdata services as reliable as voice. 724 Solutions is a global companywith development operations in Canada and Switzerland with itscorporate office in Santa Barbara, California. For more information,visit www.724.com.

This press release contains statements of a forward-lookingnature. These statements are made under the "safe harbor" provisionsof the U.S. Private Securities Litigation Reform Act of 1995. Thesestatements include the statements herein regarding: the services andproducts that will be offered by 724 Solutions, the benefits thatbusinesses will obtain from these services and products, and therevenues that we will generate from these products. The accuracy ofthese statements may be impacted by a number of business risks anduncertainties that could cause actual results to differ materiallyfrom those projected or anticipated, including the risk that 724Solutions will be unable to deploy the solutions and products statedherein and other risks described in 724 Solutions' Securities andExchange Commission filings, including its annual report on Form 10-Kand its quarterly reports on Form 10-Q. These risks are also describedin 724 Solutions' filings with the Canadian Securities Administrators.724 Solutions does not undertake any obligation to update thisforward-looking information, except as required under applicable law.