4sight licensing solutions and the American Kennel Club(R) Expand Relationship with New Multi-Year, Global Agreement

In a move further solidifying its leadership role in the ever-growing pet product industry, 4sight licensing solutions – a subsidiary of 4Kids Entertainment, Inc. (NYSE: KDE) dedicated to brand building through targeted licensing and promotional activities – is renewing its successful relationship with the popular purebred organization, the American Kennel Club (AKC®). Through this expanded, multi-year agreement, 4sight will remain the AKC’s exclusive worldwide licensing, marketing and promotional agent and continue to hold the AKC’s extensive collection of imagery and trademarks for all merchandise categories through 2011. "Over the past decade, the pet product industry has grown exponentially, with more than $41 billion being spent on pet-related products annually, far outpacing the toy and candy categories,” said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. "We look forward to continuing our successful relationship with the AKC, helping them extend their leadership position in the booming pet retail marketplace and as the longstanding canine authority.” "We are very pleased to continue our relationship with the talented and dedicated professionals at 4sight,” said Dennis Sprung, President and CEO of the AKC. "With their assistance we have brought our trusted brand and the expertise that comes along with our nearly 125-year history to an array of top-notch pet products.” Since originally joining forces in 2003, 4sight and the American Kennel Club have been at the forefront of the burgeoning pet product arena thanks to their comprehensive focus on building the AKC into a premiere retail dog brand. 4sight has successfully established the AKC as the "best of breed” in pet products by brokering multi-year deals with industry leaders including JAKKS Pets (dog toys and treats), Jewett-Cameron (luxury kennels), Sherpa Pet Trading Company (travel products) and Aspen Pet (grooming tools, collars, leashes and harnesses). 4sight recently expanded the AKC brand into such categories as pet cleaning products, pet safety products, collectibles, clothing and accessories, collectible artwork and memorial garden stones. Additionally, JAKKS Pets, the pet division of JAKKS Pacific, has teamed up with Toys "R” Us to launch a new pet products section in all 580 stores nationwide, which will feature an exclusive line of toys, plush, treats, collars, leashes, bowls and apparel for dogs based on the new AKC Jr.® brand. The AKC Jr. ® line of products is designed to educate children about the American Kennel Club and teach responsible dog ownership from an early age. About 4sight licensing solutions, inc. 4sight licensing solutions, inc., is a subsidiary of 4Kids Entertainment, Inc., a global provider of children’s entertainment and merchandise licensing. 4sight licensing solutions, inc. specializes in the marketing and licensing of brands geared primarily to adults, teens and "tweens.” Currently, 4sight represents targeted properties and corporate trademarks including the American Kennel Club, Cat Fanciers’ Association, Microsoft Xbox and the Royal Air Force. About American Kennel Club The American Kennel Club (AKC®), founded in 1884, is a not-for-profit organization dedicated to the advancement of purebred dogs. The AKC maintains the largest registry of purebred dogs in the world, oversees the sport of purebred dogs in the United States, and along with its 5,000 clubs, educates the general public about responsible dog ownership. More than 20,000 competitions for AKC-registered purebred dogs are held under AKC rules each year including conformation, agility, obedience, tracking, herding, lure coursing, hunt tests, and field and earthdog trials. Affiliate AKC organizations include the AKC Canine Health Foundation, AKC Companion Animal Recovery and the AKC Museum of the Dog. For more information, visit www.akc.org. The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.