36Kr to Innovate Content Production and User Interaction with ChatGPT Technology

BEIJING, Feb. 7, 2023 /PRNewswire/ -- 36Kr Holdings Inc. ("36Kr" or the "Company") (NASDAQ: KRKR), a prominent brand and a pioneering platform dedicated to serving New Economy participants in China, announced today that it has applied the latest ChatGPT and AI-generated content (AIGC) technologies in its content production ecosystem to optimize its content production model and user experience. 36kr has always attached great importance to intelligent technology's role in the production and aggregation of high-quality content. The application of the latest ChatGPT technology will empower the intelligent transformation, release, and distribution of basic data, such as enterprise news and market dynamics, to financing and other news reports, elevating content production efficiency as well as quality. Meanwhile, ChatGPT's customized services will also enable 36Kr's platform to publish updates on designated topics, send intelligent commentary responses and interact with others via chats, meeting users' diverse needs in real time. So far, the user interaction rate on the 36Kr platform has improved by 90%, greatly enhancing user interaction and stickiness.

The development of ChatGPT demonstrates that cutting-edge technology is driving innovation in the field of content production and reshaping the industry landscape. In addition, ChatGPT is fully  aligned with 36Kr's content operation model, from its implication on content production and distribution to its influence on user access and interaction. Moving forward, 36Kr will continue to explore its application of ChatGPT and AIGC technologies to optimize the infrastructure of content production, distribution and operation, building a multi-faceted ecosystem encompassing pan-commerce, pan-technology, and pan-lifestyle content.

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services, and subscription services, to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by a comprehensive database and strong data analytics capabilities. Through diverse service offerings and significant brand influence, the Company is well-positioned to continuously capture the high growth potential of China's New Economy. 

For more information, please visit: https://ir.36kr.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's goal and strategies; the Company's future business development, results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company's expectations regarding the use of proceeds from this offering; the Company's expectations regarding demand for, and market acceptance of, its services; the Company's ability to maintain and enhance its brand; the Company's ability to provide high-quality content in a timely manner to attract and retain users; the Company's ability to retain and hire quality in-house writers and editors; the Company's ability to maintain cooperation with third-party professional content providers; the Company's ability to maintain relationships with third-party platforms; general economic and business conditions in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law. 

For investor and media inquiries, please contact:

In China:

36Kr Holdings Inc.
Investor Relations
Tel: +86 (10) 5825-4188
E-mail: ir@36kr.com

The Piacente Group, Inc.
Jenny Cai
Tel: +86 (10) 6508-0677
E-mail: 36Kr@tpg-ir.com

In the United States:
The Piacente Group, Inc.
Brandi Piacente
Tel: +1-212-481-2050
E-mail: 36Kr@tpg-ir.com 

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SOURCE 36Kr Holdings Inc.