01.10.2007 12:00:00
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Wells Fargo Introduces Comprehensive Investment Advisory Solution
Wells Fargo Investments, LLC, a subsidiary of Wells Fargo & Company
(NYSE: WFC), today introduces WellsAdvisor, a new investment advisory
solution for individual investors seeking investment advice, and who
prefer to pay a single asset-based fee rather than variable commissions
for transactions.
In March, a federal court overturned a Securities and Exchange
Commission (SEC) rule (the so-called "Merrill
rule”) that allowed investment firms to offer
fee-based brokerage accounts. As a result, brokerage firms are now
transitioning their clients out of these accounts. While many investment
firms are converting their fee-based brokerage offerings into
traditional commission-based brokerage accounts, Wells Fargo, which
previously offered the WellsChoice fee-based brokerage product, is
leading the industry by offering WellsAdvisor, a fee-based advisory
program regulated under the Investment Advisers Act of 1940.
WellsAdvisor offers comprehensive investment advice from a Wells Fargo
financial consultant via an asset-based fee structure while providing
clients with enhanced advisory services. WellsAdvisor was introduced to
clients in June 2007.
"Our goal is to provide our clients with
best-in-class investment products and exceptional advisory services, and
we believe with WellsAdvisor we are now offering an innovative and
comprehensive solution to clients affected by recent regulatory changes
in the brokerage industry,” said Rachel
Perkel, senior vice president, brokerage client solutions, Wells Fargo
Investments. "WellsAdvisor is designed to
deliver a superior advisory offering to those clients who prefer
asset-based pricing with comprehensive advice from Wells Fargo.”
Wells Fargo Investments’ financial
consultants average 12 years of experience. Unlike competitors
converting clients into commission-based accounts, Wells Fargo will
enable its clients to easily transition into fee-based advisory accounts
because nearly all Wells Fargo financial consultants (more than 99%)
already have the Series 65 and Series 66 securities licenses needed to
provide advisory services.
In addition to WellsAdvisor, Wells Fargo Investments offers a full range
of account options, including:
A traditional, full-service brokerage account that charges standard
commissions and other transaction fees
An online trading account through WellsTrade*
Other investment advisory programs such as the WellsSelect®
program, which includes third-party investment managers
Discretionary money management from Wells Fargo Investments financial
consultants
About Wells Fargo
Wells Fargo Wealth Management Group offers a full range of financial
services and products to help individuals and families build, manage,
preserve and transfer their wealth. Wells Fargo Private Bank and Private
Client Services provide teams of experienced local professionals who
advise clients on complex financial issues, and provide them with
investment management, private banking, trust and estate, insurance and
brokerage services. Wells Fargo Wealth Management Group oversees more
than $250 billion in assets.
Wells Fargo & Company is a diversified financial services company with
$540 billion in assets, providing banking, insurance, investments,
mortgage and consumer finance through almost 6,000 stores and the
internet (wellsfargo.com) across North America and internationally.
Wells Fargo Bank, N.A. is the only bank in the U.S., and one of only two
banks worldwide, to have the highest credit rating from both Moody’s
Investors Service, "Aaa,” and Standard &
Poor’s Ratings Services, "AAA.” Investment and Insurance Products: Are Not insured by the FDIC or any federal government agency Are Not deposits of or guaranteed by the Bank or any Bank affiliate May Lose Value
Wealth Management Group provides financial products and services through
various banks and brokerage affiliates of Wells Fargo & Company
including Wells Fargo Investments, LLC (member SIPC). Insurance products
are available through Wells Fargo Investments, LLC or licensed
affiliates.
*WellsTrade accounts are available through Wells Fargo
Investments, LLC, a non-bank affiliate of Wells Fargo & Company.
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Wells Fargo & Co. | 68,21 | -0,58% |
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