07.09.2007 13:00:00
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Vote with Your Taste Buds!
Hot, juicy hamburgers piled high with a variety of toppings.
That’s the inspiration behind the "Build
Wendy’s New Burger”
contest, which has generated more than 15,000 recipes from burger-lovers
across the country.
The many hamburger flavor combinations have been narrowed to ten
contenders, and now America gets to choose its favorite. Voting will
take place at ThisIsMyBurger.com
through September 24.
The winner will receive $25,000 and the opportunity to potentially have
his or her hamburger added to Wendy’s menu in
6,000 stores nationwide. Nine runners-up will receive free Wendy’s
hamburgers for a year.
With 54 ingredients to select from - some classic, some creative, some
eclectic - entrants crafted their ultimate burgers online and submitted
their creations to a team of Wendy’s hamburger
experts for judging. The panel looked at the taste, build-ability and
originality of each entry, and selected the following finalists, in no
particular order:
Texas Ranch Burger
Two fresh beef patties, bacon, Colby Jack cheese, caramelized onion,
iceberg lettuce, ranch sauce and BBQ sauce, all on a premium bun
The Californian
Two fresh beef patties, bacon, Pepper Jack cheese, avocado, iceberg
lettuce, sliced tomato and ranch sauce, all on a premium bun
Philly-Style Hoagie Burger
Two fresh beef patties, sliced ham, Genoa salami, American cheese,
fresh onion rings, shredded lettuce, sliced tomato and creamy
Italian dressing, all on a premium bun
Spicy Bacon Guac Burger
Single fresh beef patty, bacon, Pepper Jack cheese, sliced jalapeno
peppers, guacamole and hot pepper sauce, all on a premium bun
Bacon Mushroom Teriyaki Burger
Single fresh beef patty, bacon, Mozzarella cheese sauce, Teriyaki
sautéed mushrooms and onions, iceberg
lettuce and garlic mayonnaise, all on a premium bun
New Age Mediterranean Burger
Single fresh beef patty, Feta cheese, sliced avocado, fresh onion
rings, sliced tomato and garlic mayo, all on Wendy’s
freshly-baked artisan bread
Calypso Bacon Cheeseburger
Single fresh beef patty, bacon, Pepper Jack cheese, mango salsa,
onion rings, fresh spinach and spicy brown mustard, all on a premium
bun
Beef & Portabella Melt
Single fresh beef patty, bacon, cheddar cheese, sautéed
portabella mushrooms, caramelized onions, fresh spinach, sliced
tomato and garlic mayo, all on a premium bun
Wendy’s New Teriyaki Blast Burger
Single fresh beef patty, sliced ham, bacon, Swiss cheese, Teriyaki
sauce, pineapple and mayonnaise, all on a premium bun
Tuscan Burger
Single fresh beef patty, gorgonzola cheese, caramelized onions,
sliced tomato and balsamic mayo, all on a premium bun
”We’re anxious to
see which enticing hamburger America wants on our menu,”
said Wendy’s Chief Marketing Officer Ian
Rowden. "We’ve
certainly seen some wild flavor combinations, but we’re
thrilled that so many consumers have taken time to come up with their
ideal hamburger creation.”
The contest is just one of the ways Wendy’s
is bringing to life its promise of fresh, never-frozen beef hamburgers,
while engaging younger consumers in compelling ways. Currently underway
is a 24-city Great Taste Tour, a mobile sampling effort featuring the
give away of 72,000 hamburgers and gift cards.
Other Features of ThisIsMyBurger.com
In addition to the "Build Wendy’s
New Burger” contest, ThisIsMyBurger.com
includes other interactive features:
-- Community page
-- Create your individual hamburger profile and see where other
hamburger fans live who order the same way you do.
-- Create Your Wendy
-- Features a tool that allows people to design their own
interpretation of the familiar Wendy character using a pre-set
group of elements (hair, eyes, outfit, etc).
-- Video Gallery
-- A gallery with "Create Your Wendy" artist videos with music by
up-and-coming regional bands.
-- Humorous short videos that show how a great hamburger can spice
up everyday situations.
The site also features a daily instant win contest rewarding winners
with hamburgers for a year (via a Wendy’s
gift card) as an incentive for registering on the site and frequently
logging on.
Wendy’s International Inc. Overview
Wendy's International Inc. (NYSE:WEN) is one of the world's most
successful restaurant operating and franchising companies. More
information about the Company is available at www.wendys-invest.com.
The Wendy's name and design is a registered trademark of Oldemark LLC
and is licensed to Wendy's International, Inc.
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The Wendy's Co | 17,44 | -0,54% |
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