TYCO(R) R/C Prepares for Lift-Off with Multi-Terrain Airblade(TM) Hovercraft

Tyco® R/C, a division of Mattel, Inc. (NYSE:MAT), today announced the latest addition to its innovative radio-control (R/C) line of products that will have kids, and adults, asking to play outside no matter what time of the year. Aptly named "Airblade™,” it is the latest concept in the R/C world; with three hover jets and extreme maneuverability, it tackles terrain of all kinds – from ice and snow to dirt and water. "With Airblade, kids won’t be forced to play indoors this winter,” said George Benz, director, marketing, Tyco® R/C. "Thanks to its awesome speed and multi-terrain capabilities, not only does the Airblade hovercraft kick up some powder, it also showcases the intense, realistic and cool driving experiences generated by Tyco R/C products.” Creators of the original R/C hovercraft, Tyco® R/C developed Airblade™ vehicles with three omni-directional power lift fans and pivoting power disks – all embedded in semi-pneumatic tires (air-filled and flat free) – that allow for precise control and unprecedented maneuverability on multiple landscapes. The power discs on the bottom of the Airblade™ hovercraft serve two purposes – they provide the air-cushion that the Airblade™ floats on, and they pivot while spinning, allowing the disc edges to "catch” the ground for propulsion and steering. The ability to "catch an edge" allows the Airblade™ hovercraft to simultaneously move quickly and turn on a dime. Airblade™ is a unique type of R/C vehicle, enabling new and innovative functionality on a hovercraft, such as blazing speed and hydro-plane responsiveness. With its durable construction, sleek styling, digital radio control and high-powered, rechargeable 12V system, Airblade™ rises above the rest. With two different frequencies to choose from, drivers can go head to head at the same time in the same vicinity, without radio control crossover. Tyco® R/C Airblade™ vehicles come in red or blue, each sold separately, and are available nationwide at a manufacturer’s suggested retail price of $79.99; each vehicle comes ready to run with one 12V rechargeable NiMH battery pack and charger, as well as a 9-volt battery for the digital radio controller. Airblade™ is recommended for children ages six years and older. Visit www.tycorc.com SM for further details on Airblade™ vehicles and other Tyco® R/C products. About Mattel Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel’s vision is to be the world's premier toy brands - today and tomorrow.