Toyota Japan Selects Omniture

Omniture, an Adobe company (Nasdaq:ADBE) and a leading provider of online business optimization software, today announced that Toyota Motor Corporation Japan has selected Omniture SiteCatalyst® as the company’s online analytics platform to analyze and optimize online marketing campaigns to better contribute to purchases, enhance brand initiatives and foster customer loyalty. Omniture will be used for Toyota’s global corporate site (www.toyota.co.jp), the official Toyota brand site, and ten other sites.

"SiteCatalyst gives Toyota real-time, actionable data, which can be a valuable competitive edge in a business environment where brands are increasingly interacting with their customers online,” said Marcus Otsuji, Japan country manager, Omniture, an Adobe company. "Additionally, through the Omniture Online Marketing Suite™, Omniture integrates online analytics with other optimization tools, such as solutions for testing and targeting and search engine marketing optimization. This flexibility gives Toyota the ability to expand its online marketing optimization efforts, which was a critical factor in Toyota’s decision to adopt Omniture.”

"World-renown and visionary brands like Toyota continue to choose Omniture to provide insight into the effectiveness of their online marketing efforts,” said Josh James, senior vice president and general manager of Omniture, an Adobe company. "We anticipate that Toyota will see promising results and a strong ROI with SiteCatalyst and the best practices guidance of Omniture Consulting.”

SiteCatalyst is part of the Omniture Online Marketing Suite™ and is a highly scalable solution that provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives.

About Omniture, An Adobe company

Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo, Omniture Consulting Services, Omniture Online Marketing Suite and Omniture SiteCatalyst are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.