The New York Times Runs Its First-Ever Spadia Ads

The New York Times announced today that NBC has purchased four spadia advertisements in today’s newspaper. NBC bought the advertisements to promote its returning hit show "Heroes” and new shows "Chuck,” "Bionic Woman” and "Journeyman.” The spadia, a page wrapped around the spine of a section of the paper that appears as a partial page, ran in the Metro, Business Day, SportsMonday and TheArts sections of today’s New York Times distributed in the New York metropolitan area. Further supporting NBC’s fall launch was a full page ad in the Main news section for the launch of "Life.” The campaign also includes front strip and full-page back cover national ad buys for all sections except Main news and is the first time all four front/backs have been purchased in one day by the same advertiser. NBC’s ad buy constitutes an unusually large campaign for a single day, involving all sections of the paper, and represents more than 2,000 column inches. "We are extremely excited that NBC chose to showcase its fall season in The New York Times by using these innovative advertising units,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group. "A campaign such as this comes about as a result of understanding our customers and offering them unique solutions to meet their needs.” "We are always looking for innovative new ways to get our messages across,” said John Miller, chief marketing officer, NBC Universal Television Group. "The New York Times is a great strategic ally in creating their first ever spadia unit for our Monday premieres. These will be heroic units for a heroic line-up.” Added Tim Farish, vice president of media for NBC, "We feel The New York Times did what they do best – take an idea and make it just a little bigger and a little bolder.” Over the last year The New York Times has introduced several new premium advertising positions, including its front page business ad program and positions like checkerboards, book ends, checkerboard spreads and fireplaces. About The New York Times Company The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. This press release may be found at www.nytco.com