Lov Group and Publicis Groupe in Exclusive Negotiations with France Televisions to Acquire a 70% Stake of France Televisions Publicite

Regulatory News:

Publicis Groupe (Paris:PUB) and Lov Group have entered into exclusive negotiations with France Télévisions to acquire a 70% stake of the media sales entity, France Télévisions Publicité (FTP). Under the agreement, France Télévisions will retain the remaining capital.

Should the negotiation be positively concluded, the acquisition would be realized by Lov-Publicis. Their joint stake will be vested in a holding company, Lov-Publicis, owned 60% by Lov Group and 40% by Publicis Groupe.

The bid by Lov Group and Publicis Groupe is being paid out entirely by their cash reserves, and will provide FTP with the resources required to further develop and to successfully meet new challenges.

Lov-Publicis is planning to implement a growth strategy for FTP, and this is part of their strong commitment towards FTP.

This operation should be completed in the 2^nd quarter 2010 and is subject to the usual conditions, such as the approval of the "Commission des Participations et des Transferts” and the agreement of the regulatory authorities.

About Lov Group

Lov Group is the family holding company of Stéphane Courbit. It’s subsidiary, Financière Lov is involved in the digital and entertainment businesses with Banijay (television production, technical services and programming), Mangas Gaming (online gaming), Rentabiliweb (Internet and Internet advertising networks), My Major Company (a community website dedicated to the production of cultural content. Financière Lov is also the lead shareholder in Direct Energie.

About Publicis Groupe

Publicis Groupe [Euronext Paris: FR0000130577] is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media agency, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 43,000 professionals. Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by Digitas and Razorfish. Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Publicis Groupe’s Specialized Agencies and Marketing Services offer healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications. Web site: www.publicisgroupe.com

About France Télévisions Publicité

France Télévisions Publicité handles the marketing of advertising space and sponsorship for public service broadcasting channels and a portfolio of independent media. A pioneer of the digital revolution, the company has established itself as a benchmark for the marketing of broadcast media, covering screens of very size, from the smallest (mobile phones) to the largest (cinema screen). France Télévisions Publicité also markets cable, satellite and TNT digital terrestrial TV channels and media space on a number of Internet and mobile websites, as well as weekly radio and press outlets in France’s overseas departments and territories. Website: www.ftv-publicite.fr