Innovus Pharmaceuticals Strengthens Its Intellectual Property Portfolio with New Patent for Its Sensum+® Product in Mexico

Innovus Pharmaceuticals, Inc. ("Innovus Pharma" or the "Company”) (OTCQB Venture Market: INNV), an emerging over-the-counter ("OTC”) consumer goods and specialty pharmaceutical company engaged in the commercialization, licensing and development of safe and effective non-prescription medicine and consumer care products to improve men’s and women’s health and vitality and respiratory diseases, today announced that it has received a Notice of Allowance of the issuance of a patent from the Mexican Patent Office entitled "Sensitization Composition and Method of Use” for the Company’s Sensum+® product, for reduced penile sensitivity. The Mexican patent is scheduled to expire in 2033. This is the fourth major international patent notification that Innovus Pharma has received on its Sensum+® product in 2017, the first being the Company’s receipt of a Notice of Intention to Grant a patent for all 28 countries of the European Union announced on March 27, 2017, the issuance of a patent in Morocco on April 12, 2017 and in China on October 11, 2017.

Innovus Pharma has also previously filed patent applications for its Sensum+® product in Australia, Brazil, Israel, Japan, New Zealand and South Korea.

"I am very excited about the continued expansion of our proprietary patent coverage for Sensum+, one of our core products, to now include 31 countries in the world,” said Dr. Bassam Damaj, the President and Chief Executive Officer of Innovus Pharma. "To date, we have 16 issued patents and seven patent applications covering our core products and we look forward to increasing that number in 2017 and 2018 and to enhancing the proprietary nature of such products in the marketplace.”

About Sensum+®

Sensum+® is a non-medicated cream which moisturizes the head and shaft of the penis for enhanced feelings of sensation and greater sexual satisfaction. It is a patented blend of essential oils and ingredients generally recognized as safe that recently commenced marketing in the U.S. Innovus Pharma acquired the global ex-U.S. distribution rights to Sensum+® from Centric Research Institute. The safety and efficacy of Sensum+® was evaluated in two post-marketing survey studies in circumcised and non-circumcised men. A total of 382 men used Sensum+® twice daily for 14 consecutive days followed by once daily for eight weeks and as needed thereafter. Study participants reported a ~50% increase in penile sensitivity with the use of Sensum+®.

About Innovus Pharmaceuticals, Inc.

Headquartered in San Diego, Innovus Pharma is an emerging over-the-counter ("OTC”) consumer goods and specialty pharmaceutical company engaged in the commercialization, licensing and development of safe and effective non-prescription medicine and consumer care products to improve men’s and women’s health and vitality and respiratory diseases. Innovus Pharma delivers innovative and uniquely presented and packaged health solutions through its (a) OTC medicines and consumer and health products, which the Company markets directly, (b) commercial partners to primary care physicians, urologists, gynecologists and therapists, and (c) directly to consumers through its on-line channels, retailers and wholesalers. The Company is dedicated to being a leader in developing and marketing new OTC and branded Abbreviated New Drug Application ("ANDA”) products. The Company is actively pursuing opportunities where existing prescription drugs have recently, or are expected to, change from prescription (or Rx) to OTC.

Innovus Pharma's Forward-Looking Safe Harbor:

Statements under the Private Securities Litigation Reform Act, as amended: with the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risks and uncertainties that may individually or mutually impact the matters herein described for a variety of reasons that are outside the control of the Company, including, but not limited to, the Company’s need for additional equity or debt financing, to receive applicable regulatory approval for its products, successfully commercialize Sensum+® in Mexico and other products in other countries and to achieve its other development, commercialization, financial and staffing objectives. Readers are cautioned not to place undue reliance on these forward-looking statements as actual results could differ materially from the forward-looking statements contained herein. Readers are urged to read the risk factors set forth in the Company's most recent annual report on Form 10-K and other filings made with the SEC. Copies of these reports are available from the SEC's website or without charge from the Company.

View source version on businesswire.com: http://www.businesswire.com/news/home/20171116005416/en/