Innovative Eyewear Inc. Announces Debut of their Lucyd Lyte Fall '22 Collection

Bluetooth Audio Eyewear Innovator Introduces Four Bold New Frames

MIAMI, Aug. 18, 2022 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), a developer and retailer of cutting-edge smart eyewear and operator of the Lucyd^® brand, is pleased to announce the launch of their Lucyd Lyte Fall '22 collection.

The product debut introduces four new designer smart frames and the new Lucyd charging dock accessory. Strategically embedded, streamlined hinges integrated with the latest fashion trends make these frames the most stylish releases to-date for the company. Additionally, these new designs bring improvements to the build quality and audio fidelity of all Lucyd frames. The new Lucyd dock accessory can wirelessly charge all Lucyd Lyte models and up to three other USB-charged devices simultaneously, offering an organized and compact way to charge your go-to devices. The dock makes charging Lucyd eyewear as easy as setting the glasses down on your nightstand, making the Lucyd experience more user-friendly than ever. 

Harrison Gross, Lucyd CEO & Cofounder said, "Our mission at Lucyd has always strived to be the 'go-to upgrade' of your eyewear from sunglasses to Rx frames you wear all-day, everyday day. Simply put, the Lyte Fall '22 collection comprises our most advanced glasses yet. The new hinge design offers a sheerness that makes the frames almost indistinguishable from traditional designer eyewear. Our new Jupiter style weighs just 1oz; it's aesthetically refined and we believe is one of the lightest smart eyewear lines available today. Finally, the Lucyd charging dock is a new, patent-pending accessory that makes charging the glasses wireless and worry-free."

To celebrate the launch, Lucyd is offering 10% off all purchases on Lucyd.co for a limited time. With the introduction of the Lyte Fall '22 collection, there's never been a better time to #upgradeyoureyewear^®. Customers can head to Lucyd.co and customize their frames with numerous lens options, including 16 tints available in a full range of prescriptions and a basic clear Rx lens starting at just $35. 

Innovative Eyewear is a developer and retailer of smart eyewear, which are designed to allow the users to remain connected to their digital lives, while also offering prescription eyewear and sun protection. The Company believes that traditional frames, no matter how attractive, do not possess the functionality that many eyeglass wearers need and want. Smart eyewear is a multifunctional product that addresses the needs of the optical, hearables and digital assistant markets. The Company's mission is to Upgrade Your Eyewear^®. For more information, please visit www.lucyd.co.

This press release contains certain forward-looking statements, including those relating to the anticipated timing of completion of the offering and other statements that are predictive in nature. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the intended use of proceeds, expected date the Company's common stock and warrants will begin trading, the satisfaction of customary closing conditions and the expected date of the closing of the offering. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its registration statement on Form S-1, as amended from time to time, under the caption "Risk Factors."

Investor Relations Contact:

Scott Powell 
Skyline Corporate Communications Group, LLC 
Office: +1 (646) 893-5835 
Email: scott@skylineccg.com

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SOURCE Innovative Eyewear, Inc.