Hasbro Showcases the Coolest Tech for Tweens at DigitalLife

Leading the way in entertainment for today's tech savvy tweens, Hasbro, Inc. (NYSE: HAS) showcases its newest holiday tech at DigitalLife. The public is invited to play on, rock on and game on at Hasbro’s booth in the new DigitalKidz Zone Thursday, September 27th through Sunday, September 30th at the Jacob Javits Convention Center in New York City. Discerning tweens know to turn to Hasbro's pioneering brands, including Tiger Electronics and FURREAL FRIENDS, for the most innovative products to compliment their digital lifestyle. Tweens will be able to try some of Hasbro’s coolest new tech toys, games and gadgets in an interactive environment, including a sneak peek at products that have yet to hit shelves and are sure to end up on many wish lists. DigitalLife attendees will be among the first to experience LITTLEST PET SHOP VIPs --Virtual Interactive Pets. Hasbro is bringing the fastest growing girl toy brand, LITTLEST PET SHOP, to the digital world with VIPs. The new line initially consists of five cuddly, plush pets that bear secret codes on their collars to unlock a virtual world where tween girls can create digital counterparts of their plush pals and explore a fun online VIPs destination jam packed with exciting games, activities, and community events. LITTLEST PET SHOP VIPs will be unleashed in the New York Metro market, and on select online retailers, in mid-October 2007 followed by a global retail launch in 2008. Each LITTLEST PET SHOP VIPs plush pet will carry a recommended retail price of $14.99 and includes exclusive access to the VIPs virtual world. Attendees will also want to "flock” to the Hasbro booth for SQUAWKERS McCAW THE FURREAL FRIENDS PARROT. Flying in the hoofsteps of last year’s holiday hit, BUTTERSCOTCH MY FURREAL FRIENDS PONY, Hasbro introduces SQUAWKERS McCAW, the newest and most realistic member of the popular FURREAL FRIENDS line. Just like a real parrot SQUAWKERS McCAW can repeat words, be "taught” to speak, respond to touch, make sassy sounds and even dance. Through highly innovative animatronics, which have become a signature of the FURREAL FRIENDS brand since it launched five years ago, SQUAWKERS McCAW takes the interactive play experience one step further through voice recognition and programmable features. SQUAWKERS McCAW comes with a remote control that helps trigger pre-programmed voice commands and provides "shortcut buttons” to activate the varied play modes. SQUAWKERS McCAW the FURREAL FRIENDS PARROT is recommended for children age 5 and up and can be found nationwide where toys are sold including Wal-Mart, Target and Toys "R” Us. For more information on SQUAWKERS McCAW, log onto www.hasbro.com/furreal/. SQUAWKERS McCAW is the bird to be heard®! ROCK STARTS HERE! Hasbro’s Tiger Electronics, with a focus on music, innovation, style and that elusive ‘cool factor,’ invites tweens to live out their rock star dreams with the POWER TOUR ELECTRIC GUITAR. Featuring touch sensors instead of strings, the POWER TOUR Electric Guitar removes the steep learning curve and intimidation factor usually associated with a real guitar. The guitar features twelve onboard songs to learn including six classic rock anthems and six rock originals. Classics include: Wild Thing, Smoke on the Water, Breaking the Law, My Own Worst Enemy, Ace of Spades, or Frankenstein. When the guitar is in ‘learn’ mode, players are introduced to each song segment by segment, lights along the fret and strum bar guide the guitarist. Once tweens master the song, they can switch the guitar to ‘band’ mode and rock out to backing tracks – just like they have their own band! As players learn, they can select from rock songs of increasing difficulty, and even change the guitar’s sound to ‘metal,’ ‘punk,’ ‘rock,’ or ‘indie.’ Featuring authentic guitar sounds, the POWER TOUR Electric Guitar boasts lots of really cool guitar features including strum bar, palm mute bar, whammy control, input/output jacks, touch sensors, multicolored LED lights and dual function knobs! The POWER TOUR Electric Guitar also features classic "Gibson Guitar” shape and styling, just like the professional versions. Attendees will not want to miss a POWER TOUR ELECTRIC GUITAR "Jam Session” taking place on the DigitalLife Theater Stage on Saturday, September 29th at 2:00 pm. The POWER TOUR Electric Guitar (ages 10 years and up) is available now for the approximate retail price of $69.99. Four "AA” batteries are required but not included. Hasbro’s Tiger Electronics will also welcome a new pooch to the pack with I-DOG AMP’D Interactive Music Companion. I-DOG, the line of edgy, fun music speakers has moved and grooved its way to be the must-have mp3 player accessory for tweens. Never have you heard I-DOG like this! The sleek and stylish I-DOG AMP’D Interactive Music Companion features stereo sound so music lovers can really turn it up. Users simply plug I-DOG AMP’D into the headphone jack of any hand-held music player and music will broadcast through the built-in speakers located in its back and belly. Whether it’s plugged into a portable music player or is sitting near a stereo, when it hears music I-DOG AMP’D interactive music companion will tap its paw to the tune, bob its head to the beat, swish its ears and wag its tail to the rhythm of your favorite songs. In addition to its new moves, I-DOG AMP’D features the signature array of colorful LEDs located on its face which will light up as it grooves along to the music. I-DOG AMP’D (ages 8 years & up) will be available October 2007 for the approximate retail price of $34.99. I-DOG AMP’D is compatible with most portable music devices (not included) and comes complete with a dual jack. Three AA batteries are included. Tweens and kids will be able to experience the NET JET instant-play online game system, which offers an exciting blend of high quality immersive content in popular tween categories such as racing, extreme sports, puzzlers and action/strategy. The NET JET online game system features games based on popular properties such as Hasbro’s TRANSFORMERS, LITTLEST PET SHOP and SUPER SOAKER, Marble Blast XP from GarageGames and Cartoon Network’s Foster's Home for Imaginary Friends and The Grim Adventures of Billy and Mandy. The NET JET system, which features a gated and ad-free online gameplay environment, includes two main components: 1) a kid-tested controller that plugs into a personal computer’s USB port and 2) a game key that slides into the controller and activates content. Each key launches one "Feature” game and gives players the ability to add three additional "Choice” games. The more immersive Feature games have been developed or licensed for NET JET and boast high quality graphics and robust gameplay while the Choice games are light Flash-based experiences in a full screen. Upon plugging in the NET JET controller, players will be validated by Tiger Electronics servers then launched into NetJetGames.com where they will be prompted to browse and select their Choice games based on individual interest. Upon adding their Choice games to the game key, it’s off to the races, mountains or battle grounds. Tiger Electronics will release new NET JET content on an ongoing basis allowing players to keep adding fun to their personal game library. Based on the young audience that NET JET serves, Tiger Electronics designed a closed system that does not allow games to function outside of the system, and games cannot be accessed without the use of a NET JET controller. In addition, unlike more conventional online casual game sites, NET JET has no banner or pop-up advertising so kids are free to enjoy the games without interruption and parents need not worry about what marketing messages are being served up to kids. The NET JET online game system is recommended for ages 6-11. The NET JET controller is priced for an approximate retail price of $24.99 and includes a demo key that features 15 minutes of play for each of the 10 Feature games. Full Feature game keys carry an approximate retail price of $14.99 with the ability to add another three Choice games to each key upon launching the NET JET system. Both the controller and game keys are purchased at retail and are available now. Tweens won’t want to miss a beat with the I-LIST MUSIC PARTY game! The fast find song frenzy game-play pits your mp3 player song list against your friends’. Get your fingers flyin’ and show what you know about your music collection. When you’re done playing, use the console to play your favorite music. It stores everything easily so you can take it anywhere. Popular New York City radio DJ’s will be on hand during select days and times of the DigitalLife show for tweens to challenge them to a game of "who knows their mp3 song list best!” The I-LIST MUSIC PARTY game is a simultaneous music challenge for up to four players and is compatible for use with many popular music file players. The I-LIST MUSIC PARTY GAME, recommended for ages 12 and up, is available for an approximate retail price of $19.99. Hasbro is located in the DigitalKidz Zone, booth #1003C. Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.