Elevate Appoints Calvin Fox to Board of Directors

Elevate, Inc., a wholly owned subsidiary of Highland Business Services, Inc. (OTCBB:HGLB), a leading provider of broadband digital services, today announced the election of Calvin Fox to its Board of Directors.

Mr. Fox has been a consultant to growth companies in emerging markets for more than 60 years, and has orchestrated public offerings for over 30 innovative companies across many different industries, including nuclear medicine, broadcast and feature entertainment, and digital telecommunications. Throughout his career, Mr. Fox has invested substantially in evolutionary business models, and has demonstrated a knack for identifying and capitalizing early on market trends, as evidenced by his leadership role in the IPOs of Syncor Pharmacueticals, National Tech Team, White Shield Corporation, Scan Fax Systems, and NuMed Systems.

"Elevate has discovered the missing component in digital Services,” says Mr. Fox, "The future of digital communications is in one-to-one consumer relationships. The concept of one-to-one is as revolutionary in broadband voice, video, data, mobile and security as Rock and Roll was in radio.”

Elevate digital services are sold and supported through a network of independent, local service management professionals called Certifiable Geniuses. The Genius Network is the first tier of customer support, and is supported by corporate customer service, billing, technical and management resources. The Elevate direct service model replaces the old direct sales model, and augments customer-facing professionals’ ability to cultivate long-term relationships with their charges.

Says CEO Wright Thurston, "The appointment of Mr. Fox to the Elevate Board is a line in the sand in our industry. We are here to improve how digital services are provided to consumers, and we have a model that can achieve our vision. Calvin’s endorsement of our philosophy, and his support as Board member, send a clear message to our competitors. Change is coming, and it’s called Elevate.”

The Board’s objective is to guide Executive Management through complex business decisions, and to assist them in executing their strategic plan. The Board of Directors will help ensure that Elevate accomplishes the fantastic undertaking for which it was founded, thus securing continued growth, and creating long-term value for Elevate Shareholders.

ABOUT ELEVATE

Elevate, Inc. (OTCBB:HGLB) is the only publically traded Digital Services provider that is meeting customer demand for affordability, variety, and service by leveraging a network of independent, licensed connectivity specialists to sell and service the residential and small business data, voice, video, mobile and security markets.

Through its carrier-level agreements with many of the nations major infrastructure providers, Elevate, Inc. is able to offer technologically agnostic product ‘Stacks’ – product configurations that aren’t limited to a single delivery infrastructure. Elevate Certifiable Geniuses can choose component products from among all locally available carriers or infrastructure technologies to create cost-effective, custom product packages that meet the unique needs of each of their customers. Independent Elevate owners bring made-to-order digital services to their local communities, one living room at a time.

Elevate provides digital services to 22 major U.S. markets and will open 28 more in 2012.

Forward-Looking Statements

Certain statements, including this release, contain certain statements, other than purely historical information, including: estimates, projections, statements relating to our business plans, objectives, expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements” as defined cumulatively by the Private Securities Litigation Reform Act of 1995, the Securities Act of 1933 (Section27A ), and the Securities Exchange Act of 1934 (Section21E). Forward-looking statements are identified by the words "believes,” "project,” "expects,” "anticipates,” "estimates,” "intends,” "strategy,” "plan,” "may,” "will,” "would,” "will be,” "will continue,” "will likely result,” and similar expressions. We intend such forward-looking statements to be protected by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and are including this statement to comply with said provisions. Forward-looking statements are based on current expectations and assumptions, and are subject to risks and uncertainties which may cause actual results to differ materially from the forward-looking statements. Our ability to predict results or the actual effect of future plans or strategies is inherently uncertain. Factors which could have a materially adverse affect on our operations and future prospects on a consolidated basis include, but are not limited to: changes in economic conditions, legislative/regulatory changes, availability of capital, interest rates, competition, and changes in generally accepted accounting principles. These risks and uncertainties should also be considered in evaluating forward looking statements and undue reliance should not be placed on such statements. We undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise. Further information concerning our business, including additional factors that could materially affect our financial results, can be found at our website www.goelevate.com, and in our filings with the SEC.