EA Ships Award-Winning and Highly Acclaimed SKATE Videogame

Get ready for all the fun, creativity and culture of skateboarding without the hours of practice, broken bones, and hospital visits. Electronic Arts Inc. (NASDAQ:ERTS) announced today that SKATE for the Xbox 360™ video game and entertainment system has shipped to retail stores in North America. The PLAYSTATION®3 computer entertainment system version will launch shortly after on September 24. SKATE from EA Mobile is also available for purchase and download from most major mobile operators in North America and Europe. "EA brought me in early in the development of the game to make sure they were authentically representing the skate culture and the actual feeling of skating. I’ve been closely watching the game progress over the last few years and it’s come a long way,” said skate legend Danny Way. "I think this game is going to make a lot of heads turn. The team has done a tremendous job in capturing a realistic skate feel and the reward of landing tricks. It’s a celebration of skating and not just focused on one man but everyone and everything that makes skating fun.” EA’s release of the SKATE demo on Xbox LIVE Marketplace on August 15 garnered outstanding attention with over 600,000 downloads to date. The demo includes the innovative skate.reel feature where gamers can capture video footage of their skate session at any time during the game and share the footage online at www.skate.ea.com for other players to view, rate and comment on. Gamers will also be able to download a demo from the PLAYSTATION® Store soon. With innovative Flickit controls that take advantage of the dual analog sticks, SKATE delivers an authentic boarding mecca like no other videogame. SKATE will also ship in Europe on September 21 for Xbox 360 and October 5 for PLAYSTATION 3. SKATE is developed by EA Black Box in Vancouver, British Columbia and is rated "T” for Teen by the ESRB and 12+ by PEGI. About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. PLAYSTATION is a registered trademark of Sony Computer Entertainment Inc. Xbox 360, is a trademark of the Microsoft group of companies. All other trademarks are the properties of their respective owners.