03.08.2011 16:48:37

DGAP-Ad hoc: Pandora A/S

DGAP-Adhoc: Reporting of transactions in shares by executive employees in the Pandora A/S share

Pandora A/S

03.08.2011 16:48

Dissemination of a Adhoc News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement.

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No. 32

COMPANY ANNOUNCEMENT

03 August 2011





Reporting of transactions in shares by executive employees in the PANDORA A/S share





Pursuant to section 28a of the Securities Trading Act, PANDORA A/S is required to disclose information on transactions with the shares and associated securities of PANDORA A/S by executive employees and their close relations.



PANDORA A/S has received information on the below transactions:





Name of the reporting person Christian Frigast ------------------------------------------------------- Reason for the reporting Board Member ------------------------------------------------------- Name of the issuer PANDORA A/S ------------------------------------------------------- Securities code DK0060252690 ------------------------------------------------------- Nature of the transaction Purchase ------------------------------------------------------- Type of security Shares ------------------------------------------------------- Trading date 02 August 2011 ------------------------------------------------------- Trading market Nasdaq OMX Copenhagen ------------------------------------------------------- Number of securities 17,000 ------------------------------------------------------- Market Value on the trading date DKK 986,000 -------------------------------------------------------



About PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. The PANDORA jewellery is sold in more than 55 countries on six continents through over 10,000 points of sale, including close to 500 PANDORA branded Concept stores.



Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 895 million). For more information, please visit www.pandoragroup.com



CONTACT

For further queries, please contact:





INVESTOR RELATIONS MEDIA RELATIONS Morten Eismark, VP Group Investor Kasper Riis, VP Group Communications Relations Phone +45 3673 0627 Phone +45 3673 8213 Mobile +45 3035 6728 Mobile +45 3045 6719

03.08.2011 DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de

--------------------------------------------------------------------------- Language: English Company: Pandora A/S Denmark Phone: Fax: E-mail: Internet: ISIN: DK0060252690 WKN: End of Announcement DGAP News-Service ---------------------------------------------------------------------------

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