18.04.2007 12:30:00

Chrysler Brand to Launch Chrysler Club Championship Challenge Game with WildTangent

Chrysler (NYSE:DCX) today announced the launch of the Chrysler Club Championship Challenge game, the virtual companion to the Chrysler Club Championship event in which top amateur golfers compete in local and regional tournaments throughout the summer. Chrysler has partnered with leading online game publisher WildTangent and Callaway Golf® to promote the free simulation golf game. "The Chrysler Club Championship has established itself as the fastest growing, most prestigious amateur golf event in the country,” said Dave Rooney, Director-Chrysler Marketing and Global Communications. "With the launch of this cutting-edge online video game, we are opening the tournament up to the millions of gamers who love to hit the virtual links on their computers.” The Chrysler Club Championship Challenge runs from April through October and features four challenging tournaments - the Chrysler Sebring Classic, Chrysler Aspen Championship, Chrysler 300C Open and the Bob Hope Chrysler Classic. Throughout the tournament, players’ scores are uploaded to an online leader board where they can track their progress and win instant prizes including Chrysler and Callaway Golf products. The top finalists from each of the four tournaments will be invited to participate in the Grand Prize Tournament – Winner Takes All event being held at the Merrill Lynch Shootout on December 7 at Tiburon Golf Club located in Naples, Florida. The Grand Prize Winner will walk away with an all-new 2008 Chrysler Sebring Convertible and an all-expenses-paid trip to the 2008 Bob Hope Chrysler Classic. Starting April 12, players can download the "Chrysler Club Championship Challenge” game for free at www.chryslerlinks.com. The game will also be made available through the WildTangent Game Console which is bundled with all new HP, Dell, Toshiba, and Gateway PCs in North America in addition to being available on www.wildtangent.com. About Chrysler Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image. Since 1990, Chrysler brand sales have more than tripled. No other American automotive brand has grown as much during the same time frame. The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in great design, purposeful technology and value. With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen – the first-ever full-size sport utility vehicle for the brand – the momentum is sure to continue with the launch of the all-new 2008 Chrysler Sebring Convertible and 2008 Chrysler Town and Country. About Callaway Golf Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company, which celebrates its 25th Anniversary in 2007, manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com. About WildTangent Founded in 1998, WildTangent is the fastest-growing Online Game Network in North America with 7.2 million unique monthly gamers (comScore December 2006). WildTangent’s offering includes hundreds of the most popular online and downloadable games from all the top publishers; WildCoins™, an arcade style, per session payment system; a virtual game console, making the discovery of and access to games fast and simple; and an industry leading In Game and Around Game advertising solution. WildTangent’s own studio makes a number of the top-selling downloadable games, including FATE, Polar Bowler, Penguins and the BlasterBall franchise. All can be found at www.wildtangent.com. The WildTangent Games Console ships directly on the desktops of leading PC manufacturers including Dell, HP, Gateway, and Toshiba, representing over 85% of new consumer PCs in North America. Gamers of all ages and demographics play more than 250 million game sessions a month across the WildTangent Game Network.

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