CATCH A FISH OR CATCH $20: MTN DEW UNVEILS "OPENING DAY GUARANTEE" TO KICK OFF SUMMER FISHING SEASON

MTN DEW guarantees no one goes home empty-handed this Memorial Day Weekend, giving away $20 to 5,000 DEW fans

CHICAGO, May 23, 2022 /PRNewswire/ -- With millions of outdoor enthusiasts set to fish at their favorite ponds, streams, rivers and lakes this Memorial Day Weekend, MTN DEW will make sure no one goes home empty-handed with the first-ever MTN DEW Opening Day Guarantee. No fish? No problem — MTN DEW will Venmo up to $100,000 to those who don't catch a fish.

MTN DEW is getting out on the water alongside those who share the same passion for enjoying the great outdoors across the nation's Heartland. Beginning Saturday, May 28 at 9:00 AM CT, consumers are encouraged to grab a DEW and a fishing rod and hit the water. Those who come home empty-handed and are among the first 5,000 to tweet, will win their "Opening Day Guarantee"-- $20 that can go toward a new rod, lures or even a store-bought fish (no one has to know!).

To enter for a chance to win a MTN DEW Opening Day Guarantee, DEW fans must tweet a photo of their empty hook, hands, cooler or bucket by the water, showing their unsuccessful attempt at reeling in a catch, tagging @MountainDew and using #DEWOpeningDayGiveaway. Potential winners  will be notified via Twitter direct message from @MountainDew to confirm their eligibility and the first 5,000 to verify their entry will receive $20 via Venmo. The program is open to U.S. residents 18 years of age and older. Full rules can be found at https://DEWOpeningDay.com.  

"Anyone who's ever picked up a fishing rod has a story of the 'one that got away,'" said Julia Bomba, Director, Brand Marketing, MTN DEW. "With the MTN DEW Opening Day Guarantee, let's give that story an ending worth talking or tweeting about by rewarding your effort and love of the outdoors during one of the most anticipated weekends of the year."

For more information on the program including full rules and regulations, visit https://DEWOpeningDay.com.

DEW Nation can stay up to date on the latest by visiting www.mountaindew.com and by following @MountainDew on Twitter, Facebook and Instagram.

About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW® CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® Zero Sugar, MTN DEW MAJOR MELON®, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK™ and MTN DEW SPARK Zero Sugar. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

Press Contacts 
Nick Schweers / Nschweers@golin.com / 212-373-6259
Yera Ha / Yera.Ha1.Contractor@pepsico.com / 603-505-1268

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SOURCE PepsiCo