Adspace Networks Expands Partnership With CBL & Associates Properties

NEW YORK, Jan. 16 /PRNewswire/ -- Adspace Networks, Inc., operator of the country's largest in-mall digital video advertising network, has announced that one of the nation's largest owners and operators of malls, CBL & Associates Properties, Inc. , will expand its installation of Adspace digital displays to 67 CBL mall properties across the country.

CBL and Adspace announced a strategic partnership in April 2007, which resulted in the implementation of the Adspace Mall Network in 12 CBL properties.

The expanded relationship with CBL follows Adspace's announcement that it had turned on its digital signs in its 100th mall location at the Chesterfield Mall, Chesterfield, Mo., a CBL property. Adspace currently has 190 malls under contract and is already installed in 102 malls, of which 23 are CBL properties in top markets including Pittsburgh, St. Louis, Raleigh-Durham, Atlanta, Detroit, Minneapolis, Cleveland, Baltimore and Nashville.

A key feature of the Adspace Mall Network is the "Today's Top Ten" programming, which showcases a mall's top 10 sales items each week. The program allows the mall's retailers to compete to be featured on the screens by submitting their best deals including original prices and total savings. Adspace then chooses the 10 best deals and produces a free 12-second spot, for each, and incorporates the ten spots into its six-minute loop of content and advertising.

"The Adspace Mall Network has proven to be extremely popular with our retailers and shoppers," said Jerry Sink, senior vice president, mall management, CBL & Associates Properties, Inc. "They have embraced the Adspace programming and technology, especially its ability to promote sales and specials, as well as mall events, in an interesting and entertaining way. We look forward to giving retailers and consumers in many other CBL locations the opportunity to view Adspace's programming."

"The expansion of our relationship with CBL demonstrates the rapidly growing acceptance of Adspace as the leader in mall-based digital media," said Eric Steinert, senior vice president of Business Development, Adspace Networks. "CBL's portfolio provides access to a strong list of centers that will help drive the overall development of our growing network."

In addition to CBL, Adspace Networks also operates its network in malls owned by General Growth Properties, Westfield and Glimcher Realty Trust . Adspace currently provides a presence in 39 top DMAs across the United States.

About CBL Properties

CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States. CBL owns, holds interests in or manages 162 properties, including 84 regional malls/open-air centers. The properties are located in 27 states and total 82.8 million square feet including 1.8 million square feet of non-owned shopping centers managed for third parties. CBL currently has eleven projects under construction totaling 2.9 million square feet including Pearland Town Center, Houston (Pearland), TX; Settlers Ridge in Pittsburgh, PA; CBL Center II in Chattanooga, TN; two lifestyle/associated centers, five mall expansions/redevelopments, and one community center. Headquartered in Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA, Dallas, TX, and St. Louis, MO. Additional information can be found at cblproperties.com.

About Adspace Networks, Inc.

Adspace Networks, Inc. http://www.adspacenetworks.com/ owns and operates the Adspace Mall Network, the largest in-mall digital video advertising network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of over 1,300, eight and nine-foot- tall plasma screens- called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, mall events, and local and national advertising. The network reaches 100 million affluent (source: Directory of Major Malls(R)) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.

This release is available on the KCSA Worldwide Web site at http://www.kcsa.com/. CONTACT: Anne Donohoe / Christa Conte KCSA Worldwide 212.896.1261 / 212.896.1238 adonohoe@kcsa.com / cconte@kcsa.com